Here's my in-depth review of the Squad Cosmetics Face It Foundation.

A Millennial’s Take On The Squad Cosmetics Foundation

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It’s been years (no exaggeration) since my last foundation review. I’m quite excited to have the energy to become invested in and overanalyze the use of beauty products again. (I sadly don’t have enough energy to pore over ingredients. Baby steps!) So, first of hopefully many more to come is this Squad Cosmetics Foundation review.

First, here’s what Squad Cosmetics is about.

The quarantine made me return to the good ol’ days of watching beauty YouTubers and reading beauty blogs. This purchase was definitely informed by this returning habit. Squad Cosmetics is Detail Makeover‘s younger sister; their products are geared towards Gen-Z folks. I am admittedly not their target market when it comes to shade range, but for the price — in this economy, especially! — I am. Their products’ prices range from P75(!) to P299. Since they’re really quite affordable, I was able to purchase enough products to create a full-face makeup look. But let’s start with the foundation first.

The Squad Cosmetics You Can Face It foundation comes in a plastic pump bottle.

Packaging, texture, scent

The Squad Cosmetics You Can Face It Foundation comes in a thick plastic pump bottle that reminds me of a mini perfume atomizer. The range has four shades, and I got the one in Light Beige. The foundation has a thick liquid consistency and a sweet but not cloying powder-like scent (which I actually enjoy).

Color and coverage

While it seemed like the best shade for me, Light Beige is actually quite dark for my NC30-35 skin tone. I try to match my foundation color to my decolletage’s for an even look, but this one is a hairline darker. On camera, though, it looks like the perfect match.

Squad Cosmetics Foundation in Light Beige swatches
A swatch of the foundation in Light Beige

Since it has a quite thick consistency, I already assumed that it would have heavy coverage — something I appreciate but don’t really prioritize. I’ve come to like more skin-like foundations (a.k.a. the Glossier look has finally rubbed off on me). The coverage is quite similar to the It Cosmetics Oil-Free Matte CC Cream, but unlike it, this doesn’t just sit on top of your skin; it melds quite well. It’s good enough to cover hyperpigmentation but not too thick to make you look casket-ready. It also has a demi-matte finish.

Application and wear

One thing to take note of if, like me, you have dry-combination skin: the Squad Cosmetics Foundation clings to any and every fine line you have if you use it without proper prep.

I’ve tried it with moisturizer and sunscreen in two different occasions, and both times the foundation applied and looked great. I’ve put this on using a synthetic brush and my fingers and found that one pump is enough for the coverage and finish I want. If you want fuller coverage, though, you can definitely achieve it by layering this on. I’ve tried using two pumps for my entire face and it doesn’t look caked-up. It works well with other products you put on top of it too. I’ve put both cream and powder products and this stays put and doesn’t look blotchy. It doesn’t feel heavy on the skin, but you will still definitely feel like you have something on.

A before and after shot of me wearing the Squad Cosmetics foundation in Light Beige
These were taken at daytime, under natural lighting.

If you want to use this for long, you need to prime well and put on a setting spray. This doesn’t do well with sweat. I noticed the product rubs off where you sweat the most (in my case, above my lip and near the temples). I’ve used it under a mask but inside an air-conditioned vehicle and the transfer was minimal.

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Final thoughts

For its price — this retails for P188 for 11ml — and the decent performance, it’s not hard to see why it’s raved-about by bloggers. I think the positioning is perfect; it’s great for those who are just starting out with makeup and want inexpensive options. But if you’ve read any of my face base reviews before, then you’d have expected this comment already: I just wish there were more shades — their offering is very limited. I will continue using the product I have for the odd Zoom meetings and sporadic filming days, but I might not repurchase once I’ve used it up — only because I might try the BB Cream next to see if it’s more up my alley.

If you’re on a pinch but need a decent foundation, grab this one — just make sure you get the right shade and moisturize well.

P.S. If you’re keen on ordering this online you can get some cash back when you use Shopback! Get P100 when you sign up using my link.

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Jorj creates and helps shape stories that stick in people's minds, tug at their heartstrings and move them to action. When not trying to make sense of the world through writing, she busies herself with making videos.
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