In case you missed it: Viva Magenta has been named the Color of the Year 2023 by the Pantone Institute.
The ‘powerful and empowering’ color was chosen, according to Pantone, for its well-balanced and nuanced take on rebellion and fierceness. It’s not too overpowering and still has softness and grace.
The color is also said to have the ability to ‘offer us assurance and motivation we need to weather long-term disruptive events.’ It origins stem from the cochineal beetle, which, in a way, informs us to take root and find strength in nature.
How to wear Viva Magenta
You can wear the color as it is if you’re feeling bold. But if you want it to just be an accent to your outfit or makeup look, it definitely works well that way too. For clothes, pair it with neutrals or pastels. For makeup, a classic, clean look with just an eyeliner and a magenta lip would look wonderful.
Fashion items to add to your rotation
Beauty products to try
Want more color in your wardrobe next year? Check out this capsule collection.