You’re scrolling through your Instagram feed, seeing updates and info about things you’re not too keen on. You close it but immediately go to Tiktok. Videos curated for you by the algorithm keep you entertained for a while, but before you know it, you’re flicking through video after video without a thought. Mindless scrolling.
It makes you sick. The thought of and the act of being addicted to your phone, but you can’t help it. That’s just how it is these days, you think to yourself. Only, you do have a choice. Polaroid’s new campaign invites you to put your smartphone down and enjoy (the analog) life.
Polaroid photos of real-life events and expressions, paired with eye-catching (and thought-stirring) copy were placed as out-of-home ads in high-traffic areas in New York and London.
AI can’t generate sand between your toes.
The brand also hosted walking tours in Tokyo and Paris to encourage looking at the world — instead of down at your phone. Another leg, the last, will be held on 19 August in London.
Such a great reminder to take our heads away from screens, and also that polaroid photos would look so good on a junk journal.
