Fashion is an inescapable part of life. What you wear is an extension of who you are, an expression of your personality. More than just pieces put together, it’s a lifestyle. This is the main principle behind South Korean fashion designer Cho Eun Ae’s creations for her line, Tibaeg.
The emerging label was established in 2011 and continues to foster a solid community through their contemporary designs punctuated by artistic illustrations and prints. We had a chat with Eun Ae, and here’s what we learned about her inspirations.
Fill in the blank: I am a designer, and artist and .
A mother. It’s hard to manage [having a career and motherhood]. It’s an amazing life but I have to try. My life has changed. It’s a new challenge for me.
How is Korean fashion different from fashion in other Asian countries?
Korean fashion is focused on the trendy items. It’s inspired by the Korean idols and K-pop. It’s very lively. Seoul style is known to many as casual and unisex but there is also a different mood.
You had the chance to showcase your brand in the Colette pop-up K Fashion last year, shortly before Colette in Paris shut their doors. How does it feel showcasing your brand on an international level at the famed Colette?
It was a very meaningful event for me and Tibaeg. It was very nice to see my designs displayed in the window. We collaborated with them on various styles, and all the pieces were sold out. There were not a lot of pieces, but they all sold out. It’s amazing. Many Parisians can now discover Tibaeg and it’s very encouraging. It was a bit hard for me to work when I had my baby, but the opportunity at Colette really encouraged me.
What are the three key ingredients that would make up Tibaeg’s character traits?
Green tea leaves, magnolia and azalea plant. I think that when you blend these together, they will make an interesting tea blend just like the characteristics of Tibaeg.
How is Tibaeg differenet from other Korean fashion labels?
There are a lot of Korean brands. The new brands are very casual and unisex, very street and punky. They’re very simple and basic. But Tibaeg has always been feminine and calm and chic – created for women. We also use prints but they’re not punky; they’re very soft. It is not boring or old. Tibaeg has a strong identity. I consider the textile and prints selection for Tibaeg very important in sharing the brand’s identity.
Name five of your style essentials.
First is a printed t-shirt because each one has its own identity. The print or style of the shirt can already say a lot of things about one’s personality, and a t-shirt is an essential item for all. Black pants are also great for coordination. It’s easier to match than jeans. You can wear them with sneakers to make them casual. A black sleeveless top is also essential. Eyebrow pencils are very important. You can use it in many ways like as an eyeliner or eyebrow pencil. Blusher is also important because it can may you look lively and more awake.
This article was first published on TheBeauLife.co. Minor edits have been made.
